Future of events – 10 trends from 2020 and what the future holds for the events industry
The behavioural trends we have seen in the past 10 months seem to have ellipsed those witnessed during the entire past decade.
We have seen a shift in every sphere of our lives, right from the way we learn, our habits around health and hygiene, to how companies work and engage their potential customers. Like many of you, this new normal has given me a perspective of the growing MICE (Meetings, Incentives, Conferences and Exhibitions) Industry, and how it could shape the next decade.
The reason why I, in 2015, moved from a pure digital crowdfunding platform space to leveraging events for outcomes was due to the realisation that in many cultures, people entrusted those they met in person, rather than a kickass project listed on a digital platform.